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To test out our system we decided to sell two of our products for one penny each which would allow our customers to go through the whole buying process yet cost them practically nothing. We asked people to send us feedback of their experience. Almost all of the feedback was positive with participants having no problems. Out of over 45 only one person had problems with downloading. No one reported having problems checking out through paypal. I feel confident that the system is reliable for almost everyone and that the earlier problems were just caused by inevitable user error, spam filters, not clicking the link to be returned to the thank you page, not knowing how to download a file, poor internet connection, etc. etc. It seems like less than 5% of our customers will experience problems and we will have to email back the files. With the others, the money magically appears in our paypal account and products are automatically delivered. I hope to trim down that percentage by creating a help page where customers can reenter their email address to receive links to download all their purchases, links to get the latest versions of web browsers, and a link to get the latest version of adobe reader. I will also create a tutorial on how to download files. In summary, I am very happy with the estore solution and it has been performing as promised. My only concern now is that our competition won’t figure out how we have created this wonderful system.
