Who gets the affiliate commission? First referrer or second?

[Sarah Jenks]

We have multiple affiliates for a program. If an individual clicks the affiliate link from Affiliate #1 (does not purchase) and then later clicks the affiliate link from Affiliate #2 (and completes a purchase) who is the purchase connected to? Affiliate #1 or Affiliate #2?

[wpCommerce]

Hi, affiliate #2 is supposed to get the commission in that case.

In summary, the last affiliate that refers the customer will get the commission.

[lstroven]

I would think it would be a common scenario where two separate entities share affiliate links.

Problem is, if person A refers person B, and after visiting person B, clicks a link back to the site of person A, person B would get a commission, even though the lead was not started with or generated with person B.

In this scenario, you could be paying a affiliate commission when they really did not earn it.

With the current model of “who ever has the most recent affiliate gets the commission”, it is not possible to negate this by setting your own affiliate cookie first.

Ideally what could happen is this:

Code that checks for the existence of a affiliate cookie, and based on a config setting, either A: sets a cookie with the most recent affiliate id, or B: does not reset the cookie, if it already exists.

This gives the site operator the option of awarding either the first referrer or the last referrer before purchase.

To go along with this, maybe a short code that could placed in a landing page, that sets an internal affiliate id cookie, only if one does not currently exist from an outside affiliate. This way, if a customer lands on your site first, and then goes to an affiliate site, they cannot be referred back and get the credit for the referral.

[admin]

We already have an option for that in the plugin. The following post explains how you can enable the option to lock in the cookie (so a second affiliate can’t override it):

https://support.tipsandtricks-hq.com/forums/topic/prefent-cookies-from-being-overwritten-whithin-the-lifetime

[dansmith]

Hello

If an affiliate refers a user to our site using an affiliate link.

Then the user bounces, and searches us through google and comes back to the site organically and makes a purchase.

Will the sale stil go to the original affiliate? Or will it be marked as no one since the second time he came through Google without an affiliate link at all.

thanks

[wzp]

“It depends,” on how the Affiliate Platform is configured. Please read my response here:

https://support.tipsandtricks-hq.com/forums/topic/how-do-i-ensure-that-an-affiliate-gets-credit-no-matter-which-product-a-visitor#post-64303

[Author]

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