[stevenkessler]

To wzp —

I can understand that, if you are not involved in affiliate marketing these days, you would not have first hand knowledge of this and would refer to a website for guidance. However, the guide you chose is not a good one. He refers to internet marketing done on a website, but seems to omit that done via email, which is where the action is for a product launch. He does not even list ‘swipe copy’ in his glossary.

Further, you misread his entry on ‘Creatives’. In it, he refers to creatives as ‘ad banners’. He does not mention text at all.

For a more relevant reference, see mattmcwilliams.com/use-swipe-copy-affiliate/

[stevenkessler]

I completely agree with the user above. This should be called ad copy or swipe copy, but not Creatives.

Also, the text of the copy should be available without HTML. Most people now paste it into an email, so providing it riddled with HTML just makes their job harder.

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