Subscribing and Buying a Product in one hit !

[jalgunn]

Hi Amin /Ivy,

My website http://mp3travelclub.com offers site visitors audio travel guides in bundles by city or country. Currently, site visitors arrive at the home page and are offered membership. They can then find their way to product pages where they can pay full price (visitors / free members) or discounted price (subscribers). I have had some feedback, which suggest that I do it the other way around. That is to say drive the traffic to the product page and then offer them membership too. What I would like to do is offer visitors/free members the choice of (a) buy the full price version or (b) subscribe and buy the discounted product using one button.

1. Can eStore do this already ?

2. If not, how soon can you make it happen !

BWs

James

[amin007]

eStore only handles product sales… it doesn’t do membership. Are you using a membership plugin? If you are which one?

Can you lay out the purchase process in more detail so I can get a visualization. A good example of step flow can be found here:

http://www.tipsandtricks-hq.com/wordpress-membership/a-typical-member-registration-flow-96

[jalgunn]

Hi Amin,

I’m using eMember (you may have heard of it) )

On my product pages I offer three ways to get hold of my products – visitors / free members can pay full price, annual members can pay a discounted price and life members can download for free. I want people to join and so I have configured the website to get people to join (subscribe) and then buy discounted products. My internet marketing coach thinks this offer is too complicated and I need to simplify it. He thinks that I should drive traffic to product posts (not membership page) and then upsell them to subscriber on the product page when they can see the price difference.

Now I have Paypal buttons which can do membership subscriptions and buttons which sell products, but I would like to have a button, which could do both at once:

So:

1. Visitor / free member lands on product page, reads stuff, likes what he sees, decides to buy

2. He sees two buttons, one “Buy” button and another “Buy and Subscribe” and realises that buying and subscribing is better value than just buying. He cannot see the section protected Annual members ‘Buy’ button (discounted product) or the Life Members ‘Go To Download page’ button.

3. He clicks on “Buy and Subscribe”, which enrols him as an annual member (a recurring payment) and puts the discounted product (annual member’s price) into the shopping cart.

4. When he checks out, he does both the recurring subscription payment thing and the one off shopping cart thing

5. He receives a confirmation link

6. He then registers as an annual member

7. He receives a download link for the discounted product he ordered.

8. He downloads the product which massively improves his holiday /vacation and enjoys his membership

This is different from the scenarios you describe in the post. I tried to draw a table but the comment box doesn’t allow it. Think of the dashes as columns and the double dashes as rows!

Scenario – Description – Difference

1 – Visitors buying membership subscriptions – Visitors want to buy a product not a membership —

2 – Visitors must join (free) to buy a product – Visitors want to buy a product not membership —

3 – Only members can buy products – I might miss a lot of sales to visitors (Visitors may not buy or join!)–

3b – Only members can buy products (+eStore) – I might miss a lot of sales to visitors–

My – Anyone can buy, but the offer depends on membership status – Visitors can choose whether to buy a product or join (subscribe) and pay less–

HTH James

[amin007]

Okay so all you have to do is create another product in eStore with the name “Buy and Subscribe” and the price you want to charge then hook this button to eMember using the “Reference Text” field (I am sure you know how to integrate a eStore button with eMember.

In the “Digital product section” of this product specify the URL for the digital download.

When the visitors use this button to buy the product they will get the product but will also become a member (They will receive a separate email that will tell them to complete the member registration after the purchase).

[jalgunn]

Hi Amin,

So imagine for example, I have a product which sells for $20 to visitors/free members and 5$ to subscribing members. To offer a $10 annual subscription and a $5 product together, I need to set up the button for a new product called “Buy and Subscribe”, I set up a new product as normal, using these settings:

Under WP eStore – Add/Edit Products

(1) – Product Details – Product Price field <enter the $5 discount price>

(2) – Additional Product Details – Reference text field <enter the membership level ie number 2>

(3) – Subscription /Recurring Payment Specific Settings <enter the annual sub’n ($10) >

Have I got this right ? Is there no end to the power of WP eStore /Member ? )

BWs

James

[amin007]

You are nearly there. Because you are crating a subscription button use the $5 as the trial amount so eStore will charge that once and the $10 recurring payment will be charged every month.

[jalgunn]

Hi Amin,

Great – Do I need to do both the Trial Price and the Product Price in(1) above or just the Trial Price ?

Apparently, there is no end to the power of WP eStore /eMember !

Thanks & BWs

James

[amin007]

The amount in the “Price” field doesn’t matter for a subscription as it will take everything from the “Subscription Section” of the product. So just enter an amount that is less than the trial or the recurring amount in the “Price” field.

[jalgunn]

Hi Amin,

That worked well, but…..

I can’t check what has been set up on the eStore ‘Manage Products’ page. As a product suggestion – could you add some (optional) columns to the ‘Manage products’ page so that I don’t have to go through each product one by one to see what has been set up ?

Thanks BWs

James

[amin007]

I have taken out the necessity to enter a price amount in the “Price” field for a subscription payment in a recent eStore build. So you can enter something like the following in the “Price” field:

5.00 per month

This should allow you to easily look at the price column on the “Manage Products” page and realize which one is what.

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