Tracking ad campaign performance with the WP Affiliate Platform

[Frank]

Amin, I have a really great idea for you. Is there any way to track where people are coming from in one’s advertising efforts that translate into sales?

What I’m thinking is, when I setup an inbound link to my site, I attach a variable to the url like &tracking=sig_line_tipsandtricks, it is registered by the wordpress site. Now, it will keep a count of where traffic is coming from. Second, if the person coming to the site translates into a completed sale, it will register this as well.

This would permit one to discover the exact places that are working the best and what is working the best. For example, is it a digg link that is making sales or paid advertising on a site that is working?

I’m terribly interested in this and even if you can offer a way allow me to pass a variable to a session in wp store and if it translates into a sales, wp store will pass back a success flag for that tracking variable, would be awesome.

Thanks,

Frank

[Frank]

Hey amin it just hit me. If one is using the affiliate plugin, then this is already possible! What do you think?

Frank

[amin007]

Hey Frank, yeah you can definitely do this with the WP Affiliate Platform plugin. This is what I do at the moment. Say for example I am placing an 125×125 ad on your site for one of my products. I then create an affiliate account called “frank1” and when I give you the target URL; I make the link like the following:

http://www.your-domain-name.com/?ap_id=frank1

Now I can see exactly how many traffic you are sending and how many of them are converting to sales. Based on that info I can determine if it is a good idea to continue my ad campaign on your site. Make sense?

[admin]

Added a step by step instruction on how to do this:

http://www.tipsandtricks-hq.com/wordpress-affiliate/track-online-ad-conversion-with-the-wp-affiliate-software-523

[Author]

Posts