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Do the affiliate programs run on first click or last click? I did not see a setting or anything in the docs about this. I want to be able to specify it in my affiliate terms of use.
Specifically,
1. Shopper visits affiliate site and clicks affiliate 1’s link.
2. Shopper 2 days later visits affiliate 2’s site and clicks a link.
3. Shopper buys something.
Who gets the affiliate credit in this case?
I found the answer…it’s last click for anyone who is wondering.
See comments here: http://www.tipsandtricks-hq.com/wordpress-affiliate/how-the-wordpress-affiliate-platform-works-14
I’m also wondering about this, but I’m confused now.
Ikinca says “it’s the last click”, but the link their post points to says it’s the first click. Which one is it?
Normally, the act of landing on a page, with the ap_id=XXX causes a cookie to be set. The cookie name is the same for all ap_id values. So, the cookie acts as a one position LIFO (Last In First Out) when the sale is finally made.
HOWEVER, there is an option that effectively “locks” the cookie, so that it becomes a FIFO (First In First Out):
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