eStore: Price Split Testing

[Garland Coulson]

We are selling video training and using eStore for the purchase and eMember to give customers access to the page to view and download the videos.

We would like to split test some pricing. Is there a way to do that in eStore? I don’t want to have to create three different membership levels to test 3 different prices.

Thanks,

[Peter]

I don’t want to have to create three different membership levels to test 3 different prices

I hope I have understood you correctly – so here’s my suggestion:

You could create 3 different products in eStore which will look identical except for the price and all three products will link to the same membership level.

Then you can observe which product sells the best. A simple way (not the best though) to do the test would be to use one product price on your “Landing page” for 2 weeks then use the other one for another 2 weeks and so one. Then you can compare stats to see which price point sold the most.

Now the proper way to do split testing is to use something like Google experiments. You will of course need to create 3 separate pages which will contain the buy now buttons representing the 3 products you created. Google experiments will distribute the traffic evenly amongst each page.

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