jblackmon, Here are some options you can use:
Option 1) Use the “Additional Product Images” field to specify all the images of the product in question. Then use a product display template to show the item (your visitors will be able to see all the images by clicking on the thumbnail image and then clicking next):
Option 2) You can create a page with all the photos, videos, demos on it and just add the ‘Add to Cart’ button on the page. More explanation here:
Option 3) You can also add a link to a image that will take them to another page with all the information and an ‘Add to Cart’ or ‘Buy Now Button”.