Hi Ben, Posting your issue on the Forum is the best way to make sure the issue is tracked and addressed. The apostrophe (‘) issue has been taken care of in the latest version of the eStore.
A vaild URL is not suppose to have spaces. The name of the product has no effect on the URL. For example the name of your product is “Demo Product” which has a space but when the downloadable file for this product is going to be something similar to the following:
http://www.your-domain.com/wp-content/downloads/ebooks/demo-product.zip
Regarding the complication… It’s always a trade off between complication and features/functionality. Over time I have taken feedback from my customers and added lots of functionality to the plugin so they can do what they want to do. Your needs are simple but that doesn’t mean that everyone has simple need. I try to keep it simple and easy to use but sometimes it’s really hard to draw the line. I have created two tutorials specially for people with simple needs though:
http://www.tipsandtricks-hq.com/ecommerce/?p=593 (Startup Video Tutorial)
http://www.tipsandtricks-hq.com/?p=1107 (Step by Step startup guide)
If you are selling both Physical and Digital products then you can make the email generic. For example, you can use something similar to the following which is valid for both physical and digital products:
Thank You for your purchase.
Any items to be shipped will be processed as soon as possible, any items that can be downloaded can be downloaded using the encrypted links below.
{product_link}
Thank You
you Name
Let me know how you go