Hi Scott – I am sure Amin or Ivy will be able to answer definitively for you 
At the moment, I am doing something similar… in fact, creating the products is today’s task! LOL
I am using an Artisteer theme I created.
I will be using the WP eStore Short Codes to hide the DL links and purchase links on the product info pages that I am creating.
Here is my plan…
I have 2 levels of membership…
I am allowing non-members to see some of the info, hoping that this will encourage them to sign up/join.
Then I am allowing DIFFERENT levels of access for the two membership levels.
The lower level members can purchase and the upper level members can simply DL…. or they will be able to once I get my act together and start working today!
Tink