It’s provided as an image so you can see it.. if I put the text there then the eStore plugin that’s installed on that site will convert that text into a button.
All the Shortcodes are listed in the Documentation site at the following URL (there is a PDF file that you can copy the text from):
Yes, capital words matter… there is a section on that page called “Common Pitfalls” where it explains it.
“So Does it mean that I have to create a page for each product?” – this is your choice… you can have all the products in one page like I have at the following URL:
or you can have one product per page like I have at the following URL: